ABOUT
MY STYLING JOURNEY
From a Passion for Beauty
to a Curated Style Approach
for Modern Women Across Cultures
Inspired by the World,
Expressed Through Style
I’ve lived between Siberia, Shanghai, Paris, the Mediterranean charm of Nice, and London — a journey that has shaped my aesthetic sensibility, refined my eye for beauty in all its forms, and deepened my appreciation for cultural nuance.
Living in Paris now, I draw inspiration from the city’s effortless style, its boutiques, galleries, museums, and street looks, which constantly spark new ideas for fashion and personal expression.
Clothing has always been more than just a wardrobe for me — it’s a way to play, imagine, and express yourself. From childhood sketches to creating looks for every occasion, I learned early that style is a language that communicates who we are.
My Professional Path
My early exploration of fashion design in Shanghai ran alongside my work in marketing for international fashion and lifestyle brands across Asia and Europe, nurturing my eye for aesthetics and personal style.
I hold Master’s degrees in Chinese Language and China Regional Studies, giving me a deep understanding of culture and nuanced expression — insights I bring to personal styling.
I completed an MBA in Luxury Brand Management at the London School of Business and Finance. Being always passionate about helping people individually, I pursued an advanced diploma in Personal Styling at the London College of Style, refining my expertise in personal wardrobe solutions.
Experience with Soul
I’ve curated vintage collections, sold statement footwear internationally, and along the way discovered how self-exploration, thoughtful details, and cultural stories shape the way we dress — and the way we feel about ourselves.
As a mum of two, I understand real life. I’ve learned how to balance comfort with style, often getting dressed in under 15 minutes, no matter how busy the day begins. This experience allows me to guide women in creating everyday looks that feel effortless, flattering, feminine, and truly aligned with who they are.
For me, personal styling goes far beyond clothing. I support my clients in feeling at ease in different cultural environments, helping them express themselves with confidence, authenticity, and quiet refinement.
International &
Cross-Cultural Dimension
I have been working with clients from different cultural backgrounds, including China, the CIS region (such as Russia, Ukraine, Kazakhstan and Kyrgyzstan), as well as Western Europe, especially France, the United Kingdom and Italy.
I speak English, French, Chinese and Russian, which helps me communicate directly and better understand how cultural context, lifestyle and personal expression influence style.
My practice may also extend to cross-cultural and international image consulting services.
I'm Here For You
Whether you want to discover your best colours, find flattering silhouettes, explore styles that reflect your personality, or refresh your wardrobe with smart shopping guidance, I’m here to help you shape a style that’s truly yours.
Together, we’ll build a wardrobe and presence that celebrates your femininity, confidence, and individuality — so you feel authentic, noticed, and effortlessly stylish.
My Approach
Your personal style should reflect who you are, not hide you.
Through thoughtful choices of colour, silhouette, and fit, I help women express their identity while feeling completely at ease in their clothes.
Authenticity, adaptability, and understated elegance lie at the heart of my approach.
My Mission
My mission is to help you radiate a unique style that naturally draws attention -
and feel confident, feminine, and at ease in your own skin.
My Values
01
INDIVIDUALITY
Everyone is unique, with features and personality that deserve to be celebrated. Thoughtfully curated outfits help highlight your strengths and express who you truly are, while allowing you to downplay anything you wish. I love helping clients bring their individuality to the forefront, making it an essential part of their personal style. With my support, you’ll feel confident, feminine, and proud of who you are. My rich cross-cultural experience, both professional and personal, allows me to approach every client with sensitivity to personal and cultural differences.
02
REFINEMENT
I have high standards in everything I do, believing that true style lies in the details. From the fit of a garment to the harmony of colours, textures, and accessories, refinement is about creating a look that feels effortless yet thoughtfully curated. I help clients cultivate a wardrobe and style that is polished, harmonious, and aligned with their personality and lifestyle, where every detail exudes sophistication.
03
ADAPTABILITY
Life and style are always evolving, and your wardrobe and support should evolve with you. I help clients create versatile, flexible wardrobes and looks that suit their lifestyle, occasions, and changing needs, from mixing pieces in new ways to adapting to different settings or seasons. My services are equally adaptable: online or in person, one-time or long-term, individually or combined. With my support, you’ll feel confident and empowered, knowing both your style and the way we work together can adjust effortlessly to whatever life brings.